Konsep terminology samudra merah dan biru untuk menandakan semesta pasar. Semesta merah adalah semua industri yang ada hari ini- ruang pasar yang diketahui. Di dalam samudra merah, batasan-batasan industri didefinisikan dan diterima, aturan kompetitif dari permainan yang dikenal. Samudra biru menandakan semua industri yang tidak ada hari ini – ruang pasar yang tidak diketahui , bersih dengan kompetisi. Di dalam samudra biru permintaan diciptakan bukan diperebutkan.
Strategi samudra biru menghasilkan langkah-langkah tindakan yang berdasar pada pengalaman riset penemunya dengan menggunakan teori ke dalam praktek. Strategi ini berisi suatu pola di dalam cara inovasi menciptakan pasar baru. Sementara samudra merah akan selalu berarti dan akan selalu menjadi suatu fakta dari kelangsungan bisnis , berpikir tentang pemandangan industri saat ini.
Strategi samudra biru ini menyediakan piranti dan kerangka analistis yang memungkinkan perusahaan untuk menciptakan dan menangkap samudra biru di dalam cara memaksimalkan kesempatan, memperkecil resiko. Samudra biru akan memiliki masa depan dan akan selalu ada. Lagi pula dengan persediaan melebihi permintaan di dalam semakin banyak industri, menciptakan samudra biru mungkin hanya akan menerima arti penting yang ditingkatkan di masa datang. Pola dari pemikiran strategis di belakang masing-masing gerak strategis adalah apa yang disebut ‘INOVASI NILAI’. Inovasi nilai adalah pengejaran pembedaan yang serempak dan biaya-biaya lebih rendah.
Menciptakan Lapangan Permainan Baru
Inovasi nilai adalah suatu gerak strategis yang memungkinkan sebuah perusahaan untuk menciptakan samudra biru. Inovasi nilai membantu perusahaan membuat lompatan besar di dalam nilai yang disediakan bagi pelanggan melalui pengejaran pembedaan dan biaya rendah secara simultan.
Melompat ke dalam Ruang Pasar Baru.
Melompat ke dalam pasar baru sangatlah tidak mudah. Ketika strategi perusahaan lain berkumpul kearah strategi anda sendiri , sejarah menunjukan anda perlu untuk menciptakan ruang pasar baru lagi dan melepaskan diri. Keluar pada samudra biru yang strategis bergelombang.
Peran Eksekutif dalam MemanduSuatu Perusahaan kedalam Ruang Pasar Baru
Langkah pertama untuk para eksekutif yang mengejar pertumbuhan menguntungkan adalah untuk merencanakan portofolio sekarang dan yang direncanakan perusahaan pada apa yang disebut suatu Peta Pioneer-Migrator-Settler (PMS). Peta PMS membantu dewan menilai potensi pertumbuhan menguntungkan masa depan dari portofolio bisnis mereka yang berdasarkan pada tingkat nilai dan inovasi yang ditawarkan bisnis kepada pembeli.
Penemu Ruang sendiri
Kebanyakan perusahaan begitu banyak dikendalikan. Mereka mengetahui bahwa perencanaan strategis adalah proses yang tidak sempurna. Untuk itu W.chan Kim & renee Mauborgne menawarkan suatu alternative yang mengagumkan , dengan mulai memberikan perusahaan tiga petunjuk tentang bagaimana cara untuk lolos dari samudra merah dan masuk ke dalam samudra biru.
v Pertama : hentikan Benchmarking ( acuan ) kompetisi. Semakin anda mengacu pesaing anda , maka anda akan semakin cenderung untuk kelihatan seperti mereka . itu menjadikan anda suatu organisasi mee-too (ikutan) yang adalah kebalikan dari apa yang ingin anda capai.
v Kedua : berhenti untuk menjadi isi berenang di samudra merah. Banyak perusahaan mengejar kompetisi dan bahkan tidak melihat ke horizon samudra biru.
v Ketiga : jangan memperhitungkan pelanggan anda untuk tumbuh. Lihat pada bukan pelanggan mereka menyediakan banyak pengertian kedalam bagaimana cara anda dapat menciptakan kesempatan baru yang tidak ditentang – permintaan baru bagi produk anda atau jasa anda.
Bagian utama dengan cara berfikir baru ini adalah untuk membantu masyarakat menyadari bahwa suatu perusahaan berada di dalam samudra merah dimulai dengan berada didalamnya.
Strategi ini menciptakan suatu kesedihan pada orang-orang untuk mengubah dengan menjadikan mereka melihatb pembatasan samudra merah. Kemudian tetapkan cita-cita untuk menciptakan suatu samudra biru dengan menunjukkan bagaimana perusahaan lain telah memenuhinya. Yang harus diingat jika perusahaan ingin keluar dari samudra merah adalah di dalam industri manapun, tak peduli bagaimana kompetitifnya , suatu perusahaan dapat menciptakan samudra biru dari ruang pasar yang tak ditentang
SAMUDRA YANG JAUH DARI KOMPETISI
Di dalam suatu strategi samidra biru, perusahaan memasuki wilayah baru, menciptakan ruang pasar dan membangkitkan permintaan melalui inovasi nilai. Samudra biru adalah besar dan menawarkan banyak pelung menarik , kompetisi didalam pengertian tradisional tidak memainkan peran apapun disana. Banyak manager tidak bisa membayangkan bahwa di dalam samudra biru sana ada suatu penawaran yang akan memukul batasan-batasan pasar mereka yang terbuka lebar.
Industri dan batasan-batasan pasar ada terutama semata di dalam kepala-kepala manajer . mereka harus mengalihkan jurusan focus mereka jauh dari acuan kompetisi unuk mematahkan batasan-batasan industri guna meninggalkan kompetisi di belakang. Strategi samudra biru berupaya mengisi kekosongan ini dengan menyediakan perusahaan dengan kerangka dan piranti praktis yang mereka perlukan agar sukses menciptakan samudra biru di dalam cara memaksimalkan kesempatan dan meminimalkan resiko. Dari penemuan riset ada pola di belakng ciptaan samudra biru yang sukses. Perusahaan dapat menerapkan pola ini untuk menemukan ruang pasar yang menjamin pertumbuhan yang menguntungkan .
Tujuan perusahaan menerapkan strategi samudra biru adalah untuk menciptakan sesuatu yang disebut inovasi nilai-suatu lompatan di dalam nilai untuk para pembeli dan perusahaan semacamnya.
Tiga karekteristik harus ada untuk menerapakan dan mengkomunikasikan suatu strategi samudra biru: strategi harus difocuskan , berbeda dari profil kompetisi strategis, dan mempunyai suatu tagline yang memaksakan yang berbicara kepada pasar.
Strategi samudra biru memfocuskan pada keseluruhan cakupan dari aktivitas perusahaan dari produk untuk melayani pengiriman. Riset menunjukan bahwa menciptakan samudra biru tidak bersandar pada inovasi teknologi. Namun bersandar pada inovasi nilai.
Perusahaan yang tidak ideal beroperasi secara eksklusif di dalam samudra biru. Dalam rangka memastikan pertumbuhan dan kemampuan mendapatkan keuntungan melewati jangka panjang , perusahaan perlu memelihara suatu keseimbangan antara samudra merah dan biru. Kebanyakan perusahaan bagaimanapun , tidak punya kesempatan menuju keberhasilan ini, ketika profil strategis dari kebanyakan aktifitas mereka hampir tidak menonjol dari kompetisi.
Dengan perusahaan yang dipusatkan melebihi kompetisi, pertempuran penguasaan pasar , dan kompetisi harga , kompetisi berakhir menentukan agenda strategis perusahaan. Mee—too business (bsnis ikutan)hasilnya.
Penerapan strategi samudra biru yang gagal biasanya terjadi karena perusahaan tidak berhasil memenangkan keyakinan karyawan mereka. Karisma tidak penting dalam menerapkan staretgi ini. Yang penting sekali adalah bagaimana mengkomunikasikan strategi yang dapat dipercaya. perusahaan dapat memanfaatkan samudra biru secara damai dalam waktu sepuluh sampai lima belas tahun. Ini karena penghalang bahwa suatu strategi samudra biru yang membuatnya sulit untuk kompetisi untuk meniru sesuai.
PELAYARAN KE ARAH STRATEGI SAMUDRA BIRU
Samudra biru menandakan semua industri tidak di dalam keadaan hidup saat ini- ruang pasar yang tak dikenal, bersih oleh persaingan. Di dalam samudra biru ini permintaan diciptakan bukannya diperebutkan. Ada kesempatan besar untuk pertumbuhan yakni cepat dan menguntungkan . ada dua cara untuk menciptakan samudra biru . dalam beberapa kasus, perusahaan dapat memberi kenaikan untuk industri yang sepenuhnya baru,seperti ebay melakukan denagn industri lelang online. Tetapi dalam banyak kasus, suatu samudra biru diciptakan dari dalam suatu samudra merah ketika suatu perusahaan mengubah batasan-batasan dari industri yang ada.
Dengan memusatkan pada kompetisi, cendikiawan, perusahaan, dan konsulatan telah mengabaikan dua yang sangat penting – dan, kita akan membantah , jauh lebih menguntungkan-aspek strategi: satu adalah untuk menemukan dan mengembangkan pasar di mana di sana tidak ada atau sedikit kompetisi-samudra biru-dan yang lain adalah untuk memanfaatkan dan melindungi samudara biru.
beberapa jenis logika yang diperlukan untuk memandu ciptaan samudra biru :
ü Samudra biru bukanlah sekitar inovasi teknologi
ü Pemegang jabatan sering menciptakan samudra biru dan pada umumnya di dalam bisnis inti mereka.
ü Perusahaan dan industri adalah unit yang salah dari analisis
ü Menciptakan samudra biru membangun merek
Perbedaan strategi samudra merah dan samudra biru adalah :
Ø Samudra merah bersaing didalam ruang pasar yang sudah ada, sedangkan samudra biru menciptakan ruang pasar yang tidak ditentang.
Ø Samudra merah mengalahkan kompetisi sedangkan, samudra biru membuat kompetisi menyimpang.
Ø Samudra merah memanfaatkan kesempatan yang ada,sedangkan samudra biru menciptakan dan merebut permintaan baru
Ø Samudra merah membuat nilai/biaya tukar tambah mewariskan sitem keseluruhan, sedangkan samudra biru menghilangkan nilai/budaya tukar tambah
Ø Samudra merah dari aktifitas perusahaan dengan pilihan pembedaan yang strategis atau biaya rendah, sedangkansamudra biru membariskan system keseluruhan dari aktivitas perusahaan dengan pilihan pembedaan yang strategis atau biaya rendah.
Pencarian Pembedaan dan Biaya Rendah Serentak
Samudra biru diciptakan di daerah di mana tindakan perusahaan dengan baik mempengaruhi struktur biayanya dan nilai rencananya bagi pembeli. Penghematan biaya dibuat dari penghilangan dan pengurangan faktir industri bersaing terpasang. Nilai pembeli diangkat oleh peningkatan dan penciptaan unsure-unsur industri yang belum pernah ditawarkan. Dari waktu ke waktu, biaya-biaya dikurangi lebih lanjut sebagai ekonomi skala mati, dalam kaitan dengan volume penjualan tinggi agar menghasilkan nilai superior.
Samudara biru dan merah telah sehidup sezaman dan selalu akan.sekarang, bersaing di dalam samudra merah mrndominasi bidang strategi di dalam teori dan di dalam praktek, bahkan ketika bisnis harus menciptakan samudra biru yang hebat . adalah saatnya untuk meratakan skala dalam bidang strategi dengan keseimbangan yang lebih baik dari upaya melintasi dua samudra.
FROM Bung Shelmi
samudra biru mendorong kita membuat inovasi yang mencakup permintaan baru yang belum memiliki pasar!
kenapa disebut dengan samudra biru? sebut saja dengan ide baru…
karena anda menggunakan blue ocean !!
betul nggak ya ?
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{Hi there|Hello there|Howdy}! This {post|article|blog post} {couldn’t|could not} be written {any better|much better}! {Reading through|Looking at|Going through|Looking through} this {post|article} reminds me of my previous roommate! He {always|constantly|continually} kept {talking about|preaching about} this. {I will|I’ll|I am going to|I most certainly will} {forward|send} {this article|this information|this post} to him. {Pretty sure|Fairly certain} {he will|he’ll|he’s going to} {have a good|have a very good|have a great} read. {Thank you for|Thanks for|Many thanks for|I appreciate you for} sharing!|
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I {simply|just} {could not|couldn’t} {leave|depart|go away} your {site|web site|website} {prior to|before} suggesting that I {really|extremely|actually} {enjoyed|loved} {the standard|the usual} {information|info} {a person|an individual} {supply|provide} {for your|on your|in your|to your} {visitors|guests}? Is {going to|gonna} be {back|again} {frequently|regularly|incessantly|steadily|ceaselessly|often|continuously} {in order to|to} {check up on|check out|inspect|investigate cross-check} new posts|
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I {{leave|drop|{write|create}} a {comment|leave a response}|drop a {comment|leave a response}|{comment|leave a response}} {each time|when|whenever} I {appreciate|like|especially enjoy} a {post|article} on a {site|{blog|website}|site|website} or {I have|if I have} something to {add|contribute|valuable to contribute} {to the discussion|to the conversation}. {It is|Usually it is|Usually it’s|It’s} {a result of|triggered by|caused by} the {passion|fire|sincerness} {communicated|displayed} in the {post|article} I {read|looked at|browsed}. And {on|after} this {post|article} STRATEGI SAMUDRA BIRU DAN INOVASI NILAI | Sales; Development & Trainner FORUM. I {{was|was actually} moved|{was|was actually} excited} enough to {drop|{leave|drop|{write|create}}|post} a {thought|{comment|{comment|leave a response}a response}} {:-P|:)|;)|;-)|:-)} I {do have|actually do have} {{some|a few} questions|a couple of questions|2 questions} for you {if you {don’t|do not|usually do not|tend not to} mind|if it’s {allright|okay}}. {Is it|Could it be} {just|only|simply} me or {do|does it {seem|appear|give the impression|look|look as if|look like} like} {some|a few} of {the|these} {comments|responses|remarks} {look|appear|come across} {like they are|as if they are|like} {coming from|written by|left by} brain dead {people|visitors|folks|individuals}? :-P And, if you are {posting|writing} {on|at} {other|additional} {sites|social sites|online sites|online social sites|places}, {I’d|I would} like to {follow|keep up with} {you|{anything|everything} {new|fresh} you have to post}. {Could|Would} you {list|make a list} {all|every one|the complete urls} of {your|all your} {social|communal|community|public|shared} {pages|sites} like your {twitter feed, Facebook page or linkedin profile|linkedin profile, Facebook page or twitter feed|Facebook page, twitter feed, or linkedin profile}?|
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I {always|constantly|every time} spent my half an hour to read this {blog|weblog|webpage|website|web site}’s {articles|posts|articles or reviews|content} {everyday|daily|every day|all the time} along with a {cup|mug} of coffee.|
I {always|for all time|all the time|constantly|every time} emailed this {blog|weblog|webpage|website|web site} post page to all my {friends|associates|contacts}, {because|since|as|for the reason that} if like to read it {then|after that|next|afterward} my {friends|links|contacts} will too.|
My {coder|programmer|developer} is trying to {persuade|convince} me to move to .net from PHP. I have always disliked the idea because of the {expenses|costs}. But he’s tryiong none the less. I’ve been using {Movable-type|WordPress} on {a number of|a variety of|numerous|several|various} websites for about a year and am {nervous|anxious|worried|concerned} about switching to another platform. I have heard {fantastic|very good|excellent|great|good} things about blogengine.net. Is there a way I can {transfer|import} all my wordpress {content|posts} into it? {Any kind of|Any} help would be {really|greatly} appreciated!|
{Hello|Hi|Hello there|Hi there|Howdy|Good day}! I could have sworn I’ve {been to|visited} {this blog|this web site|this website|this site|your blog} before but after {browsing through|going through|looking at} {some of the|a few of the|many of the} {posts|articles} I realized it’s new to me. {Anyways|Anyhow|Nonetheless|Regardless}, I’m {definitely|certainly} {happy|pleased|delighted} {I found|I discovered|I came across|I stumbled upon} it and I’ll be {bookmarking|book-marking} it and checking back {frequently|regularly|often}!|
{Terrific|Great|Wonderful} {article|work}! {This is|That is} {the type of|the kind of} {information|info} {that are meant to|that are supposed to|that should} be shared {around the|across the} {web|internet|net}. {Disgrace|Shame} on {the {seek|search} engines|Google} for {now not|not|no longer} positioning this {post|submit|publish|put up} {upper|higher}! Come on over and {talk over with|discuss with|seek advice from|visit|consult with} my {site|web site|website} . {Thank you|Thanks} =)|
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{Hi|Hello|Hi there|Hello there|Howdy|Greetings}, {I think|I believe|I do believe|I do think|There’s no doubt that} {your site|your website|your web site|your blog} {might be|may be|could be|could possibly be} having {browser|internet browser|web browser} compatibility {issues|problems}. {When I|Whenever I} {look at your|take a look at your} {website|web site|site|blog} in Safari, it looks fine {but when|however when|however, if|however, when} opening in {Internet Explorer|IE|I.E.}, {it has|it’s got} some overlapping issues. {I just|I simply|I merely} wanted to {give you a|provide you with a} quick heads up! {Other than that|Apart from that|Besides that|Aside from that}, {fantastic|wonderful|great|excellent} {blog|website|site}!|
{A person|Someone|Somebody} {necessarily|essentially} {lend a hand|help|assist} to make {seriously|critically|significantly|severely} {articles|posts} {I would|I might|I’d} state. {This is|That is} the {first|very first} time I frequented your {web page|website page} and {to this point|so far|thus far|up to now}? I {amazed|surprised} with the {research|analysis} you made to {create|make} {this actual|this particular} {post|submit|publish|put up} {incredible|amazing|extraordinary}. {Great|Wonderful|Fantastic|Magnificent|Excellent} {task|process|activity|job}!|
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{Hello|Hi|Hello there|Hi there|Howdy|Good day|Hey there}! {I just|I simply} {would like to|want to|wish to} {give you a|offer you a} {huge|big} thumbs up {for the|for your} {great|excellent} {info|information} {you have|you’ve got|you have got} {here|right here} on this post. {I will be|I’ll be|I am} {coming back to|returning to} {your blog|your site|your website|your web site} for more soon.|
I {always|all the time|every time} used to {read|study} {article|post|piece of writing|paragraph} in news papers but now as I am a user of {internet|web|net} {so|thus|therefore} from now I am using net for {articles|posts|articles or reviews|content}, thanks to web.|
Your {way|method|means|mode} of {describing|explaining|telling} {everything|all|the whole thing} in this {article|post|piece of writing|paragraph} is {really|actually|in fact|truly|genuinely} {nice|pleasant|good|fastidious}, {all|every one} {can|be able to|be capable of} {easily|without difficulty|effortlessly|simply} {understand|know|be aware of} it, Thanks a lot.|
{Hi|Hello} there, {I found|I discovered} your {blog|website|web site|site} {by means of|via|by the use of|by way of} Google {at the same time as|whilst|even as|while} {searching for|looking for} a {similar|comparable|related} {topic|matter|subject}, your {site|web site|website} {got here|came} up, it {looks|appears|seems|seems to be|appears to be like} {good|great}. {I have|I’ve} bookmarked it in my google bookmarks.
{Hello|Hi} there, {simply|just} {turned into|became|was|become|changed into} {aware of|alert to} your {blog|weblog} {thru|through|via} Google, {and found|and located} that {it is|it’s} {really|truly} informative. {I’m|I am} {gonna|going to} {watch out|be careful} for brussels. {I will|I’ll} {appreciate|be grateful} {if you|should you|when you|in the event you|in case you|for those who|if you happen to} {continue|proceed} this {in future}. {A lot of|Lots of|Many|Numerous} {other folks|folks|other people|people} {will be|shall be|might be|will probably be|can be|will likely be} benefited {from your|out of your} writing. Cheers!|
{I am|I’m} curious to find out what blog {system|platform} {you have been|you happen to be|you are|you’re} {working with|utilizing|using}? I’m {experiencing|having} some {minor|small} security {problems|issues} with my latest {site|website|blog} and {I would|I’d} like to find something more {safe|risk-free|safeguarded|secure}. Do you have any {solutions|suggestions|recommendations}?|
{I am|I’m} {extremely|really} impressed with your writing skills {and also|as well as} with the layout on your {blog|weblog}. Is this a paid theme or did you {customize|modify} it yourself? {Either way|Anyway} keep up the {nice|excellent} quality writing, {it’s|it is} rare to see a {nice|great} blog like this one {these days|nowadays|today}.|
{I am|I’m} {extremely|really} {inspired|impressed} {with your|together with your|along with your} writing {talents|skills|abilities} {and also|as {smartly|well|neatly} as} with the {layout|format|structure} {for your|on your|in your|to your} {blog|weblog}. {Is this|Is that this} a paid {subject|topic|subject matter|theme} or did you {customize|modify} it {yourself|your self}? {Either way|Anyway} {stay|keep} up the {nice|excellent} {quality|high quality} writing, {it’s|it is} {rare|uncommon} {to peer|to see|to look} a {nice|great} {blog|weblog} like this one {these days|nowadays|today}..|
{Hi|Hello}, Neat post. {There is|There’s} {a problem|an issue} {with your|together with your|along with your} {site|web site|website} in {internet|web} explorer, {may|might|could|would} {check|test} this? IE {still|nonetheless} is the {marketplace|market} {leader|chief} and {a large|a good|a big|a huge} {part of|section of|component to|portion of|component of|element of} {other folks|folks|other people|people} will {leave out|omit|miss|pass over} your {great|wonderful|fantastic|magnificent|excellent} writing {due to|because of} this problem.|
{I’m|I am} not sure where {you are|you’re} getting your {info|information}, but {good|great} topic. I needs to spend some time learning {more|much more} or understanding more. Thanks for {great|wonderful|fantastic|magnificent|excellent} {information|info} I was looking for this {information|info} for my mission.|
{Hi|Hello}, i think that i saw you visited my {blog|weblog|website|web site|site} {so|thus} i came to “return the favor”.{I am|I’m} {trying to|attempting to} find things to {improve|enhance} my {website|site|web site}!I suppose its ok to use {some of|a few of} your ideas!!
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